How Does Perplexity AI Work? [Explained]

This is a complete guide on how does Perplexity AI works with simple explanation.

In this in-depth guide, you’ll learn: 

  • A complete explanation of how Perplexity AI work 
  • Large Language Model 
  • Special features that make Perplexity AI unique
  • User security 
  • And many more things 
how does Perplexity AI work

So if you’re ready to go “all in” with one article, this guide is for you.

Let’s dive right in. 

What Is Perplexity AI? 

Perplexity AI is a search engine that uses artificial intelligence to give you smarter answers. It combines a regular search engine with a really smart language model called GPT- 3.5 and GPT-4. 

This language model understands and processes language like a brain.

So, imagine you have a burning question and you turn to a search engine for answers. Usually, you get a bunch of search results that may or may not directly address what you’re looking for. 

But what if there was a search engine that could give you more comprehensive and informative answers?

That’s where Perplexity AI comes in.

Image: Perplexity AI

Perplexity AI uses a large language model to process and understand natural language questions. The model is trained on a vast dataset of text and code, allowing it to learn the connections between words and concepts. 

For that reason when a user asks a question, the language model is able to generate a response that is both comprehensive and informative.

You can also ask follow-up questions on any topic for a deeper exploration, and Perplexity will respond, keeping its earlier responses in context.

Now you have the idea of what Perplexity AI is and trying to understand the exact process on how Perplexity AI works. 

How Does Perplexity AI Work? 

Perplexity stands out from other systems by using a combination of indexing/ranking and LLM-based search methods to solve queries. 

Unlike traditional search engines that rely solely on indexing and ranking algorithms, Perplexity leverages its language model capabilities to provide accurate and reliable answers.

Let’s dive into a more detailed explanation of how Perplexity’s unique approach works:

1. Search Process

At first, when you ask a question turning on the copilot mode, Perplexity AI begins a search process. 

It begins by examining its search index, which consists of a collection of relevant web pages. Perplexity AI also uses pages that are almost similar to your question. 

Relevant web pages mean pages that appear on Google SERP results when you ask any query. 

This index encompasses a range of sources, including popular web pages and featured snippets relevant to your query.

2. Language Model Analysis

Once the search is performed, Perplexity effectively utilizes its sophisticated language model (LLM) chatbot capabilities. 

The GPT-3.5 or the latest Open AI’s GPT-4 LLM is a powerful language model that has been trained on a massive dataset of text and code. 

It carefully analyzes the text to identify and extract the specific information that is relevant to your question.

3. Striking a Balance

Perplexity’s design aims to strike a balance between the strengths of a canonical search engine and the efficiency of an LLM model. 

Traditional search engines often require users to navigate through multiple links to find answers, which can be time-consuming. 

In contrast, Perplexity streamlines the process by presenting the extracted information directly, saving you the effort of searching through links.

4. Trust and Citations

To address concerns regarding unreliable or false information, Perplexity places a strong emphasis on citations. 

It is trained in a manner that allows it to provide only statements supported by proper citations. 

This ensures that Perplexity will not make claims without credible sources to back them up. 

By adopting this approach, Perplexity ensures the reliability and trustworthiness of the answers it provides.

By combining indexing/ranking with LLM-based search and incorporating the significance of citations, Perplexity aims to provide you with accurate and well-supported answers.  

It leverages the advantages of both approaches, delivering efficient and reliable information that you can trust.

What Is Large Language Model (LLM)? 

A Large Language Model (LLM) is a powerful artificial intelligence (AI) model designed to comprehend and generate human-like language. It undergoes training on extensive amounts of textual data, such as books, articles, and websites, to grasp the statistical patterns and relationships within language.

Large Language Model
Source: ArXiv

LLMs utilize deep learning techniques, including neural networks, and possess the ability to perform various language-related tasks such as natural language understanding, text generation, translation, summarization, and question answering.

These models are characterized by their enormous size and capability to produce coherent and contextually appropriate responses. They can generate text that closely resembles human writing, although they lack genuine comprehension and consciousness.

LLMs have numerous applications, such as chatbots, virtual assistants, content generation, language translation, and aiding in research and writing. They can understand and respond to user queries, provide information, and assist in various language-based tasks.

How Does Perplexity AI Make Money? 

Perplexity AI secured $26 million in Series A funding in March 2023, but its business model is still uncertain. However, the company has a strong financial position and currently provides subscription based paid services, which could generate substantial revenue.

Perplexity AI subscription plan

It is possible that Perplexity AI will partner with other companies to generate revenue.

For example, the company could sell statistics or anonymous search queries to businesses that want to understand how people are using the internet, or it could license its technology to other search engines.

It is also possible that Perplexity AI will sell advertising space. The company could target ads based on the search terms that users enter, or it could sell sponsorships to businesses that want to be associated with its brand.

Ultimately, Perplexity AI’s revenue depends on its ability to attract users and advertisers. If the company can prove its search engine’s superiority, it will be well-positioned to generate income.

Remember, these revenue sources are not mentioned on Perplexity AI’s website, and it is written based on internet sources.

Key Features of Perplexity AI

Perplexity AI is an AI search engine that uses machine learning and natural language processing to provide users with more relevant and accurate search results.

This tool is new in the market and is still under development, for that reason, new features are being added fastidiously.

However, some of its popular features include:

Answer and Search Engine

Perplexity is a helpful tool that acts like a smart search engine and answer provider. It finds simple answers for users by searching the Internet. It even shows sources of the information. Additionally, it can chat with users like a chatbot.

You can use the answer and search engine without paying anything, and there’s no need to make an account. 

However, if you want extra features that are not available otherwise, you can create a free account on the website.

Entity Linking

Perplexity not only provides answers but also connects you to new topics you may find interesting. Whether you’re inquiring about individuals, products, or locations, you can effortlessly click on the links to explore and learn more about related subjects.

Moreover, every response from Perplexity includes related questions that facilitate a deeper exploration of any given topic!

Option To Edit Questions

You have the option to modify and rephrase your questions if you’re unsatisfied with the response, continuing to do so until you achieve the desired results.

Customizable Search

In addition to searching the entire Internet for answers, you have the option to narrow down the focus of your search to specific domains like Wolfram|Alpha, Reddit, Wikipedia, YouTube, News articles, Academic Papers, and more.

Perplexity AI customization search

You Will Get Your Threads

Perplexity AI offers a handy feature called “Your Threads” that can store and preserve your search conversations with the AI. 

These threads can be shared with other users through Permalinks, and you can keep track of their popularity by monitoring stats like views, shares, and likes. 

If you want to enjoy this feature, you need to create an account with you Email id on perplexity AI. 

Popular Threads

After creating an account in Perplexity AI, you will also get the option to read threads posted by others. 

You have the ability to do more than just read threads posted by others. You can also ask additional questions or click on related questions about the thread, ensuring that you don’t reach any dead ends.

Chrome Extension

Perplexity – Ask AI is a Chrome extension that lets you utilize Perplexity while surfing the web. With just a click, you can access Perplexity AI whenever you need to search for something you encounter online.

Perplexity AI chrome extention

This extension offers additional features, including page and domain-specific answers. Perplexity ensures that its answers are relevant to the specific page or website you’re currently browsing.

If you want to use the Perplexity AI chrome extension, you need to visit the Chrome Web Store and search for “Perplexity – Ask AI” then the first extension will be a game changing online extension. 

Perplexity AI App

Perplexity AI has released an app for iPhones and Android both. With this app, you can enjoy all the capabilities of Perplexity AI wherever you are. 

Perplexity AI app download

The Perplexity AI app even includes voice search and other useful features such as thread history, follow-up questions, and the ability to delete threads, just like the web app.

Copilot: A Game Changing Feature

Copilot, the latest tool from Perplexity, is a game-changer. It’s an AI companion powered by GPT-4 that helps you find information effortlessly.

With Copilot, you can easily plan trips, get diet recommendations, conduct research, write stories, and much more.

Although Copilot is currently free to use, its capabilities are restricted due to its reliance on GPT-4. Presently, you can only use it five times within a four-hour period.

What Is Perplexity AI Copilot? 

Perplexity AI Copilot is an interactive AI search companion that uses GPT-4 to provide more personalized responses. Copilot guides users through interactive follow-up questions and pulls better responses from the web and Wolfram|Alpha.

Perplexity AI copilot feature

Let’s say you want to purchase a new watch and seek assistance from Perplexity AI Copilot. It will start by asking you some questions like the specific type of watches you’re interested in, the features you desire, and your budget. After that, it will search the Internet based on these criteria and provide you with an answer that addresses all these aspects.

Isn’t it a crazy feature? 

It is designed to respond with clarifying questions, conduct multiple searches, and provide summarized results for the user.

Copilot can understand your question and fetches relevant information from the web, news, or Wolfram|Alpha. It will provide interactive buttons to help you clarify your question, making the process easier for you.

Copilot is currently available for free usage, although its utilization is restricted due to its reliance on GPT-4. Currently, the usage of copilot is limited to 5 uses per 4 hours. 

Perplexity AI Uses

Here are some cool examples of how you can use the Perplexity AI search engine, but hey, this isn’t a complete list:

Answer FAQs: Address commonly asked questions in your content to provide helpful information and improve your search rankings.

Step-by-Step Instructions: Create easy-to-follow guides for various tasks, optimizing them with relevant keywords and headings.

Define Terms: Craft articles that explain important terms within your niche, using structured data markup for better search visibility.

Display Opening Hours: prominently showcase your business’s operating hours on your website for users and search engines.

Weather Forecasts: Include weather forecasts, especially for weather-dependent businesses or travel-related content, to enhance the user experience.

Is Perplexity AI better than ChatGPT?

Both ChatGPT Plus and Perplexity have unique features and advantages that can enhance your writing, coding, or research projects. 

ChatGPT Plus is known for its versatility and exceptional response quality, while Perplexity stands out for its real-time web searching capabilities.

Here is a table comparing the two tools:

FeaturePerplexity AIChatGPT 4
Understanding complex questionsBetterGood
Providing personalized resultsBetterWorse
Generating creative text formatsWorseBetter
Free to useYesNo
High quality contentWorseBetter

If you’re looking for high-quality responses and attention to detail, ChatGPT Plus is a great choice. 

However, it’s worth trying out both chatbots to see which one fits your needs and preferences. 

The ultimate decision lies in your hands as you carefully consider the pros and cons of each AI companion and select the one that aligns best with your requirements and priorities.

Is Perplexity AI Safe? 

Perplexity AI is generally considered to be safe. It is a search engine that uses the GPT-3.5 model, NLP, and ML (Machine Learning) to understand and respond to users’ queries. 

It provides citations to the results of the queries to ensure their reliability. Users can access it without creating an account, making it more secure and private.

However, there are some potential risks associated with using Perplexity AI. For example, it is possible that the search results could be biased or inaccurate. Additionally, the AI chatbot interface could be used to spread misinformation or to collect personal information from users.

Perplexity AI security and data retention

Overall, Perplexity AI is a safe and reliable search engine. However, it is important to be aware of the potential risks associated with using it.

Here are some tips for using Perplexity AI safely:

  • Be aware of the potential for bias and inaccuracy in the search results.
  • Use multiple sources to verify the accuracy of information.
  • Be careful about what personal information you share with the AI chatbot interface.
  • Report any suspicious activity to Perplexity AI.

If you are concerned about the safety of Perplexity AI, you can use a different search engine, such as Google or Bing

FAQs: How Does Perplexity AI Work

Can Perplexity AI be detected?

Yes, Perplexity AI can be detected. There are a number of ways to do this, including Perplexity, Burstiness, and Text analysis.

How to use Perplexity AI API?

To use the Perplexity AI API, you will need to create an account and obtain an API key. Once you have an API key, you can use it to make requests to the Perplexity AI API. The Perplexity AI API supports a variety of HTTP methods, including GET, POST, PUT, and DELETE.

Who owns Perplexity AI?

Perplexity AI is owned by Perplexity AI, Inc., a company founded in 2022 by Andy Konwinski, Aravind Srinivas, Denis Yarats, and Johnny Ho.

Final Verdict

Perplexity AI is a revolutionary search engine that uses artificial intelligence (AI) to provide smarter and more comprehensive answers. 

By combining a powerful language model with advanced indexing and ranking algorithms, Perplexity AI ensures accuracy and reliability in its responses. 

The incorporation of proper citations enhances the trustworthiness of the information provided. 

With features like entity linking, customizable search, and the user-friendly Copilot companion, Perplexity AI offers a personalized and intuitive search experience. 

Although the revenue model is still uncertain, Perplexity AI’s strong financial position and potential partnerships indicate promising possibilities. 

Overall, Perplexity AI is a valuable tool that enhances the search experience for users.

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Editorial Staff at AiOptimistic is a team of AI enthusiasts and experts led by Mithin with over 5 years of experience. AiOptimistic is the best resource to learn AI and make it simple for everyone.

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